Ivie and Associates: Gaining A Competitive Advantage Through Employee Development

  • Debbiw Trzcinski, VP of HR at Ivie and Associates

    “BizLibrary offers not only a great product but also a great support system. It’s been a learning experience.”

    Debbie Trzcinski, Vice President of Human Resources

Business Challenges

Headquartered in Flower Mound, Texas, Ivie and Associates provides a wide array of marketing solutions including production services, sourcing, creative services, procurement, media services, digital and interactive marketing, public relations and communications services, publishing, installation services, and technology services.

Ivie’s goals are to provide a higher level of service at a lower cost, to stay ahead of the competition, and to help its associates reach their personal and professional goals.

In 2011, Ivie partnered with BizLibrary to provide a valuable online learning tool to its 650+ employees located in over 40 offices throughout the U.S. and China.

Ivie chose to partner with BizLibrary because of the functionality and accessibility of the Learning Management System, the variety of accredited online course offerings, and the affordable pricing.

“There’s a lot of competition out there, and we feel that providing development opportunities and resources to our employees is critical to remain competitive.”

The Ivie Learning Center

As an organization, Ivie continuously strives to improve processes and expects their associates to continuously improve themselves as well.

The Ivie Learning Center, powered by BizLibrary’s Learning Management System and The BizLibrary Collection, was created to enable associates to develop their talent, grow professionally and personally.

The flexibility of the Learning Center allowed Ivie to deliver training to its dispersed workforce, while preparing them to handle client needs and provide a high level of customer service.

Ivie developed an annual program for associates that included a total of 10 courses: four courses assigned by managers, two courses assigned by human resources and four elective courses. Annual compliance training included sexual harassment and ethics training.

The human resources department and management team are able to track, measure and report training progress. Associates can access the Learning Center anytime and on any device. This is a critical component to meeting their needs, regardless of location.

Program Results

Ivie’s focus on continuous learning and commitment to employee development has created a dynamic culture that allows them to maintain a competitive edge.

Through the Ivie Learning Center, employees have been able to learn new methodologies that are critical to the organization, while developing technical and team-building skills that help them better do their jobs.

The organization calculates training ROI by measuring job performance, increases in productivity, and decreases in turnover rate.

Currently, Ivie’s turnover rate is the lowest it has been in over a decade. They have also noticed an increase in employee engagement and productivity.

“Our competitiveness is growing. Our team has become knowledgeable and wants to stay on top of current trends. It’s been a great experience for us.”

Training transfer is measured by how much value each employee adds to their position through job specifics. For example, employees who are responsible for direct email marketing are also training in circulars, point-of-purchase and signage to ensure department efficiency.

Training is also vital to the technology and customer service departments to ensure they are keeping up with new trends in the marketplace.

Since implementing the Ivie Learning Center, employees are more focused, accountable, happier, and more engaged within their teams.

Ivie & Associates logo

Employee size: 250-999

Industry: Marketing and Advertising

Ivie is a global marketing company existing to provide a higher level of service at a lower cost. We are made up of over 650 professionals throughout the U.S., China and Australia. Our headquarters are located in Flower Mound Texas.

We specialize in marketing and advertising services including media, digital, print, creative, communications and much more!

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