Success Story

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Matching Training to Business Needs

Red Roof Inn’s primary goal is to be the top economy hotel in the hospitality industry while delivering the highest level of quality service and value to their guests. In order to reach that goal, Red Roof Inn had to focus on addressing business needs first, which included:

  • Communication skills
  • Management and supervisory skills
  • Creating a customer-centric culture
  • Making career development opportunities available to all staff

“One of our core values is to provide ongoing training and development at ALL levels of our organization.”

– Vicki Houston, Manager, Online Learning

Finding an Online Solution

Red Roof Inn found a scalable, cost-effective solution at BizLibrary. Using BizLibrary’s powerful Learning Management System paired with thousands of employee training videos on key business topics, they founded the RED Academy.

Vicki Houston, Red Roof Inn’s Online Learning Manager, said, “We took a great brand initiative and made it exponentially better by layering on the BizLibrary learning platform.”

The L&D team set strategic goals along with a plan to introduce the program, market the program to its employees, and develop key metrics and KPIs to measure its effectiveness and success.

Thanks to BizLibrary’s fully responsive learning technology platform, Red Roof was able to deliver easy and convenient “just-in-time” training to all employees, which was a key priority for them.

Besides the training courses from The BizLibrary Collection, employees are able to access custom content within the library using a built-in search engine.

“The search function, the content and the ‘curb appeal’ of the BizLibrary platform are all positives. I really like how it tracks what I have downloaded, finished, and haven’t finished.”

– Vicki Houston

Measuring the Results

Red Roof’s dedication to planning and goal-setting before launching the program definitely paid off.

“Not only have we seen an increase in learning with hourly employees, but the use of the system has rippled throughout our management levels, corporate office, and franchise community.”

– Vicki Houston

The success of the program is measured by employee engagement and overall course completions. Here are some of the results they saw:

  • Improved employee engagement across 400 locations
  • Employees able to quickly find learning resources in the LMS
  • Employees completed 15,529 courses within the first year
  • Employees completed 26,455 courses in the second year
  • Platform is used to access daily operational tools and materials

Vicki says, “RED Academy allows us to further punctuate the Red Roof Inn philosophy of “One Brand. One Focus.” All Red Roofers are leveraging the system to get the tools and resources needed for success.”

Senior leaders at Red Roof see the value of training and development and are currently looking to expand the program even further, and incorporate it into new employee onboarding so that new hires have access from day one.

Client: Red Roof Inn

Industry: Accommodation and Food Services

Top challenges: compliance, dispersed workforce

About: Red Roof Inn is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year.

With coast-to-coast locations, Red Roof has over 450 properties in the U.S. Red Roof is also expanding internationally to Brazil, Canada, Thailand and Japan.

The primary goal at Red Roof is to provide customers savings without sacrificing comfort.