As the manager of your online training program, you likely spend a significant amount of time thinking about how to increase overall participation to ensure impact, value and return on investment. What is often most challenging and yet most important is marketing and awareness.
I bet you didn’t think you’d need marketing skills when you joined the learning and development industry. No worries, we’re here to help.
Ultimately, both marketers and learning professionals want their audiences to take some specific action. You send reminder email after reminder email, yet nothing happens. After a while, the same-old-same-old gets really old.
Relevance. The tried and true, “what’s in it for me.” What do your employees care about? Well – what do you care about? Most people care about family and friends, current events, entertaining videos, the holidays, etc.
People love the chance to connect with family, friends, co-workers and those around us – and the holidays are a great opportunity to do just that. As a marketing-savvy learning professional, you can tap into these positive feelings of connection and relevance.
We’ve made the connection between learning and each month of the year. This is a great way to engage employees exactly where they’re at. Let them know that you understand the ups and downs of the seasons and that training can help them overcome the valleys and reinforce the peaks.
- January: The New Year, celebration, prosperity, new beginnings, good fortune, optimism
- February: Family, sports, team spirit
- March: In like a lion, out like a lamb, time change, employee appreciation
- April: April Fool’s Day, taxes, spring, freshness
- May: Cinco de Mayo, awareness, Memorial Day, warmer weather
- June: Father’s Day, longest day of the year, vacation, relaxation
- July: Independence Day, heat, BBQ, fireworks, more vacation
- August: The “dog days” of summer, back to school
- September: Labor Day, end of summer
- October: Fall, Halloween, Columbus Day, Boss’s Day, holiday fun begins
- November: Thanksgiving, elections, family, gratitude
- December: Hanukkah, Christmas, New Year’s Eve, celebration, good food, family
Keep these themes in mind as you prepare to send out marketing for your training program. Your employees will appreciate that training doesn’t have to be separate from everything else they’ve got going on, personal or work related.