L&D and the Trades: Developing a Dispersed Workforce

With well over a decade of experience in education, Lorna McClellan, Director of L&D at award-winning home service company, Hoffmann Brothers, is no stranger to growth and development. However, with a vast majority of her employees working in the field and organizational ROI tied directly to worker productivity, McClellan is consistently challenged with delivering effective learning within strict time constraints.   

If her challenge wasn’t complex enough already, add in the difficulty of a limited hiring pool, an organizational priority of expanding the hard skills of individual service workers, and the growing necessity of soft skills development inherent with customer service. Consistently rising to the challenges, McClellan is now ready to offer the best tips and tricks she’s learned as an L&D director. Join McClellan and BizLibrary CMO, Paul Eschen, as they dive into topics like:  

  • Maximizing ‘on-the-job’ learning for a dispersed workforce  
  • Increasing the ROI of service professionals through effective upskilling  
  • Expanding training access by leveraging microlearning  
  • Designing a full-service, in-house training & development program to create the next generation of service professionals  

Brought to you by your presenters

Lorna McClellan
Director of L&D
Hoffmann Brothers
Lorna started her career as a High School Biology teacher in California with Teach For America. After 4 years in the classroom, she transitioned to the St. Louis Teach For America team. During her 12 years with Teach For America, Lorna supported over 600 educators serving as an instructional and leadership development coach as well as the Managing Director of the program for the St. Louis region. Currently, Lorna is the Director of Learning and Development with Hoffmann Brothers - HVAC, Plumbing, Electrical, and Appliance, a residential services company with locations in St. Louis and Nashville. Her current work is overseeing the establishment of Hoffmann Brothers University, a business wide strategy designed to grow and develop current and future team members and support the residential services industry throughout the St. Louis and Midwest region. Lorna continues her work with local public education as a Board Member of the St. Louis Teacher residency and Atlas Public Schools. She holds a Bachelor’s Degree from University of Illinois, Urbana-Champaign and an Executive MBA from Washington University.