Marketing Your Employee Training Program
with Libby Powers
Brought to you by your hosts:
Libby Powers doesn’t believe that learning should end when you graduate, it is a lifelong process that is important to career success and mental health. Too many times companies take training as a reactive approach when it should be used proactively to prepare for changes, anticipate needs, and improve likelihood of success. Armed with knowledge of best practices and industry trends, Libby works with her clients on training strategy and marketing as a Client Success Consultant with BizLibrary. As a Client Success Consultant, it is her responsibility to build and sustain meaningful client relationships, ensuring success of clients with their learning and development needs. She works strategically with all levels of organizations to gain optimal results with the BizLibrary solutions. Prior to her work at BizLibrary, Libby worked as an account executive, operations director, and teacher.
In this episode, we sat down with Libby Powers, a learning consultant here at BizLibrary, to talk about how to market a learning program. Libby talks about all aspects of marketing, from branding a corporate university, to promoting learning in your organization through your social media, email, and other digital channels. Here are the main takeaways of this week’s episode:
- Communicate your ‘why’ to your learners
- Vary your approach
- Start promoting right away
Thanks for listening!