Case Studies

Red Roof Inn

Andrew Alexander, Red Roof Inn

“When you invest in your team and provide opportunities for people to grow, the rewards are endless.”

— Andrew Alexander, President

The Challenge

Red Roof Inn’s primary goal is to be the top economy hotel in the hospitality industry while delivering the highest level of quality service and value to their guests. In order to reach that goal, Red Roof Inn had to focus on addressing business needs first, which included:

  • Communication skills
  • Management and supervisory skills
  • Creating a customer-centric culture
  • Make career development opportunities available to all staff

“One of our core values is to provide ongoing training and development at ALL levels of our organization.”

The Solution

Red Roof Inn found a scalable, cost-effective solution at BizLibrary. Using BizLibrary’s powerful Learning Management System paired with thousands of employee training videos on key business topics, they founded the RED Academy.

“We took a great brand initiative and made it exponentially better by layering on the BizLibrary learning platform.”

The L&D team set strategic goals along with a plan to introduce the program, market the program to its employees, and develop key metrics and KPI’s to measure its effectiveness and success.

Thanks to BizLibrary’s fully responsive learning technology platform, Red Roof was able to deliver easy and convenient “just-in-time” training to all employees, which was a key priority for them.

Besides the training courses from the BizLibrary Collection, employees are able to access custom content within the library using a built-in search engine.

“The search function, the content and the ‘curb appeal’ of the BizLibrary platform are all positives. I really like how it tracks what I have downloaded, finished and haven’t finished.”

The Results

Red Roof’s dedication to planning and goal-setting before launching the program definitely paid off.

“Not only have we seen an increase in learning with hourly employees, but the use of the system has rippled throughout our management levels, corporate office and franchise community.”

The success of the program is measured by employee engagement and overall course completions.

  • Improved employee engagement across its 400 locations
  • Employees are able to quickly find learning resources in the LMS
  • Employees completed 15,529 courses within the first year
  • Employees completed 26,455 courses in the second year
  • Platform is used to access daily operational tools and materials

“RED Academy allows us to further punctuate the Red Roof Inn philosophy of “One Brand. One Focus.” All Red Roofers are leveraging the system to get the tools and resources needed for success.”

Senior leaders at Red Roof see the value of training and development and are currently looking to expand the program even further, and incorporate it into new employee onboarding so that new hires have access from day one.

Red Rood Inn Logo

Employee size: 1000-4999
Industry: Accommodation and Food Services

www.redroof.com

Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year.

With coast-to-coast locations, Red Roof has over 450 properties in the U.S. Red Roof is also expanding internationally to Brazil, Canada, Thailand and Japan.

The primary goal at Red Roof is to provide customers savings without sacrificing comfort.

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