You've got a great idea for a new product or service for your business. But ideas don't just become great moneymakers overnight. This course will give you the tools to take your idea to market and make it a success. Learn how to research the market, identify competitors, and write a marketing plan to "sell" your idea within the company to the decision-makers. You'll see how to communicate effectively within the company as well as with your prospective customers and sales force. A big part of any marketing strategy is the financial impact, and in this course you'll gain the knowledge to put together your financial plan. Once all the pieces are in place, the sales campaigns begins, and the course will give you the background track and monitor task completion as the plan unfolds. You'll have the data not only to evaluate this plan but also the background to develop your next marketing strategy plan.