Based on the internationally recognized Sales UniversityŽ curriculum for achievement, this series is an orientation to a comprehensive curriculum of study devoted to teaching the principles, strategies, and skills for success in selling to, and supporting, your customers in today's dynamic knowledge economy. This series establishes a benchmark for professional standards against which you can measure your professional growth. The series also examines - at a macro level - the knowledge economy, the trends that are driving buying behavior today, and the impact they will have on you and your business. The purpose of this first series is to establish a framework for the remainder of the curriculum. The topics introduced in this series are covered to a modest depth, and will be discussed in greater depth in future series.