If you have the opportunity to sell your organization's products on the Internet, there is more to it than simply saying, "Here it is!" This series of courses will guide marketing professionals from the basics of branding a product, through each step of preparation for introducing the product onto the world wide web, to implementation of the strategy. Then, the learner is presented with necessary strategies for growing the brand via the Web, as well as useful promotional tools to enhance the online product's success. Along the way, the learner will be presented with numerous, relevant collateral issues such as writing effective copy, building brand loyalty, creating promotions, and even a primer on designing a web site. Online Branding provides the necessary road map for moving a brand toward success in the challenging and exciting world of the e-marketplace.