Would you like to offer your customers more than just information on new products or services? Do you want to know how to do more than react to customer demands? As a salesperson in a business world where many product and service providers are competing for the same market, you need sales skills that will help give you the competitive edge. The inside sales approach offers you the opportunity to take your sales skills beyond simply meeting stated customer needs. This series outlines the inside sales approach from precall planning and call readiness through closing the call. The series covers customer buying roles, account profiling, and making contact with customers. It also provides strategies and skills for assessing opportunities and qualifications, gaining access to the decision maker, presenting a solution, handling objections, and closing the sale. The strategies and skills covered in this series address outbound sales calls to new and existing customers and inbound sales calls.