Designed with managers and new product developers in mind, this series presents the information you will need to prepare a successful business case. You'll learn the reasons for preparing business cases and how to persuade the decision-makers to give your project the GREEN LIGHT. You'll explore where and how to conduct market research and take a look at how to set a positioning strategy based on the strengths and weaknesses of your product or service idea. Predicting sales and testing sales strategies are explored, and you'll also learn the intricacies of moving your product to the marketplace. You'll take a look at how to establish investment requirements and make accurate revenue and expense projections. Ultimately, you'll gain insights into how to effectively use your business case to keep your project in focus from the initial idea stages, through the presentation and development phases, and into your new-product rollout.