Think about the businesses you patronized ten years ago. How many of them do you still do business with today? Why do you return to certain businesses and never set foot in others more than once? What captures your loyalty as a customer? Don't different things capture your loyalty than would capture the loyalty of another customer? Certainly, some qualities are the same. Customer loyalty is an unusual commodity. But it's one that is crucial to your success, especially in today's rapidly changing marketplace. How can you keep customers coming back month after month, and year after year? It takes more than providing customers with good products and customer service. The customer has to feel a bond with you that's unique. This bond, like any relationship, requires careful attention, ongoing management, and passionate commitment. The Managing Customer Relationships series will give you the techniques and practical information you need to develop long-term customer relationships, nurture those relationships, and grow with them in the high-pressure, fast-paced market of today.