Whether or not you're in a Web-based business, the digital economy will be a major factor in your business's survival. More than anything, survival in that fast-changing economy requires breakthrough business strategies. Successful strategies include adding value through solutions, building brand loyalty on value and niche domination. Fundamental to the ability to create and exploit breakthrough strategies, however, are the management and leadership approaches that enable breakthrough thinking, innovation and creativity. The day-to-day managers make that shape organizational conversations and culture, ultimately, will stifle or cultivate the organization's ability to breakthrough conventional business practices. Those businesses that can make the breakthrough will shape and dominate their economic future.