Web-Based Training Series: Integrating e-Commerce with Traditional Business

Integrating e-Commerce with Traditional Business        





Few concepts have had as great an impact on business as e-commerce. No longer is the marketplace limited to a single storefront; by integrating e-commerce into current, traditional business practices, business owners around the world are taking advantage of e-commerce to help them increase sales, profits, and market share. This course will show you how to best integrate e-commerce strategies with traditional business practices. By increasing your understanding of how to make the transition to e-commerce, you increase the likelihood that your business will see increased success, growth, and revenues.


This series of courses is directed towards company executives and managers wishing to initiate or improve e-commerce applications.


3.0

Introduction to e-Commerce

  • recognize the benefits of understanding the basics of e-commerce.
  • match the types of e-commerce with their corresponding examples.
  • recognize how e-commerce differs from traditional business practice.
  • recognize appropriate strategies for integrating an e-commerce platform with traditional business practice.
  • apply the appropriate criteria to determine if a product should be sold online.
  • employ the appropriate strategies to avoid commoditization of a product in a given scenario.

    • Selecting an Integration Strategy

  • recognize the benefits of selecting the appropriate business organization as it pertains to the integration of e-commerce.
  • match each business organization with its corresponding characteristics.
  • determine the appropriate business organization for a given company that wishes to integrate e-commerce.
  • determine the appropriate actions to minimize the potential risks inherent to the single organization.
  • determine the appropriate actions to minimize the specific risk faced by a given dual organization.

    • Coordinating Online with In-store Sales

  • recognize the benefits of coordinating online and in-store sales.
  • identify strategies for increasing market opportunities in e-commerce.
  • identify the appropriate techniques to ensure that value is added to the online shopping experience.
  • effectively apply tactics to increase both online and offline revenues for a company, in a given scenario.
  • identify strategies that will enable a company to use tradition to increase sales


    • EBUS0121

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