Proposing ideas is just the first step to innovation. But for every thousand ideas you generate, only one may have what it takes to make a real difference in your organization. Many great ideas will remain just that--ideas. Unless they have true commercial potential, or offer real advantages, they are destined to remain in the mental "incubator." To determine which ideas are worthy of further attention and which should be discarded, you will need to expose them to evaluation. This can be a painful time, when you feel protective of "your baby." After all, up to this point, you may have been guarding your idea against any criticism. Yet in a hard-nosed business world, all ideas must undergo intense scrutiny to enable their true potentials to be assessed. In this course, you'll be determining what aspects of creative and innovative ideas require evaluation, and then exploring common evaluation techniques, such as Return on Investment (ROI), SWOT analyses, and the Six Thinking Hats theory.

Anyone who wants to be more creative and innovative at work, such as team members and team leaders, and those recently appointed to innovation roles, such as innovation directors, product development managers, and R&D specialists

3.5

Evaluating Creative Ideas: the Basics

Innovating for Business Performance

Assessing the Value of Creative Ideas

PD0033