Marketing Support

Marketing the benefits of online training to the targeted end users is one of the most important elements of nearly every successful online training program. There are two very distinct phases to the marketing challenges associated with online training: marketing before the program starts, and the ongoing marketing to keep the program moving forward to build then maintain momentum.

BizLibrary provides marketing support at both important stages by offering guidance, advice and actual marketing materials our clients can freely use and adopt for their own internal cultures.

Marketing Before Online Training Starts
The start of any new initiative always involves - to one degree or another - change. As with any other effective change initiative, communication before employees are expected to change behaviors is very important. BizLibrary has a substantial library of communications templates and materials to help explain the value of e-learning to employees, what they will learn, what they can expect from the program, etc. The communications and marketing support BizLibrary provides is all designed to:

Give employees a clear understanding of the value of online training
Explain the basics of the LMS and how employees will access training content
Build support for the training effort
Ease the transition into an online training system from prior training efforts

Marketing During Program
Once an e-learning training program starts, many organizations find the initial burst of enthusiasm can wane, and end users do not take full advantage of online training resources. BizLibrary works very carefully with clients to ensure this does not happen with our clients. We offer a library of marketing materials and graphics designed to help keep training programs moving forward. Ongoing marketing efforts include:

Communication about new courses
Course changes
Testimonials
Success Stories
Executive and Manager Support